Monthly retainers vs one-time builds for dealer growth

One-time builds are right when you need a credible storefront fast — custom design, inventory live, basics wired.

Retainers matter when the market moves: new models, seasonal promos, law updates, ad creative, and A/B tests on listing layouts. Templates don't iterate — they age.

We structure tiers so Launch is a project, Growth is a retainer with content and reviews modules, and Network adds directory and CRM for groups.

AI marketing stays an add-on so you only pay when you're ready to operationalize it — not because it was bundled into a bloated package.